ミッチ先生 英文記事紹介 No.98
World Cup has been a prestigious event across the world and some greatest names in soccer cemented their place in history were Pele, Maradona and Zidane. Who will be this tournament star? According to a recent analysis by sports marketing firm Repucom, the world's most marketable soccer star is the midfielder for Madrid and Portugal team, Cristiano Ronaldo, followed by Lionel Messi of Barcelona and Argentina.Analysis showed that other 2 players whom are generally regarded as the world's bet, but arguably neither has truly excelled at World Cup. Most tournaments feature breakout stars. Top scorers sometimes, but not always, become the enduring face of a World Cup.Dan Altman, an NYU economics professor who runs a sports analysis firm, North Yard Analytics, says there are three potential factors too look out for in potential top scorers at World Cups: having the talent to score, playing lots of matches, and facing weak opposition. Nike is sponsoring more of the most marketable stars at this year's World Cup than Adidas, despite the latter being an official sponsor of the tournament.Six of the ten most marketable players are sponsored by Nike, compared to three for Adidas. The two shoe giants are battling fiercely to get the most benefit from the world’s biggest sporting event.